With the Scarlet 2.0 range of LCD televisions, you can listen to TV with wireless headset, or enjoy viewing your mobile phone photos and MP3 songs on TV. Thursday, May 05, 2009: LG Electronics India (LGEIL) has launched Scarlet 2.0 series of LCD7 televisions in the country. In addition to slimmer design measuring at 39.7 mm, the new Scarlet comes with Bluetooth Compatibility which gives the viewer an opportunity to explore with the chic gadget. So, with this, one can listen to TV with wireless headset, or enjoy viewing his mobile phone photos and MP3 songs on TV.
Another USP of the product is the In-Plane Switching Panel Technology (IPS), which offers unparalleled sharpness, faultless colour restoration and the great viewing angles, according to the company. The IPS Panel is also claimed to be 30 per cent lower on power consumption. Scarlet 2.0 series from LG is available in TruMotion 100Hz full high definition format in 47”, 42” and 32” screen size.
According to LG, Scarlet 2.0 can cut energy bills by up to 75 per cent, proving her leadership in eco-friendly products.
Speaking about this new offering, Amitabh Tiwari, business group marketing head, home entertainment and B2B, LGEIL, said, “Post the overwhelming response we received from Scarlet I which contributed a remarkable 20 per cent of total FPD (flat panel display) sales, LGEIL decided to revive the unique experience with an even more advanced product in terms of style and design. Scarlet 2.0 is an advanced version of Scarlet series which not only offers an enhanced viewing experience but also promises to add the glamour quotient to your living space. The series offers unparalleled features combined with Bluetooth compatibility, sleek design and optimum functionality. With the launch of the Scarlet 2.0 series, LGEIL plans to capture around 35 per cent of the FPD market by year end.”
“The futuristic approach of LG India in FPD segment shall be to continue launching revolutionary products like Scarlet 2.0 which will further complement the urbane lifestyle of its audience,” added Moon B. Shin, managing director, LG Electronics India.
The Scarlet 2.0 range offers a contrast ratio of 100000: 1, best picture quality with 100Hz full Hi-Definition – 500 times better than Standard Definition. It is DivX USB 2.0 enabled. Just plug in the USB device in the USB port for enjoying movies, music and photographs. The new Scarlet has enhanced 'Clear Voice' feature with 12-level voice control (-6 to +6) enabling adjustment to the voice frequency.
The new series has a much shorter response time of 2.4 ms as compared to the earlier series to view fast moving images. It is available in 32”, 42” and 47” sizes with invisible speakers tuned especially for LG by acoustic guru Mark Levinson.
The MRP for the Scarlet 2.0 range is as follows -- the 47LH70 model is priced at Rs 99,990; the 42LH70 model is available at Rs 79,990; and the 32LH70 Scarlet 2.0 model carries a price tag of Rs 49,990.
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